EP 110🟢 Foundation
2025-07-246 min read

Measure AI Agent ROI: Run Proper Lift Studies

Prove your AI agents deliver real business value. Simple lift test methodology shows if agents move KPIs or just auto-complete tickets. Get results.

What We Covered

Discovered the difference between impressive demos and effective business tools

Learned why measuring business outcomes beats tracking technical metrics

Designed simple lift studies with control/treatment groups and one key metric

Analyzed real case study showing 8x improvement in lead response times

Identified four common mistakes that sabotage agent performance measurement

Questions? Ask Wanjun

Building alongside the community

Working on running agent lift studies to prove ROI? Running into challenges or want to share your progress? I'd love to hear from you.

Building in public means learning together. Every question helps improve the content for everyone.

Prefer email?Send directly